The Blogging Advertiser

I grew up having meals with the company of family and / or friends. These meals were and still are a part of my bonding experience with them. The meal table is a sacred place for catch-ups, jokes, updates and silly things that intertwine my life with the lives of my family and friends.

While having and basking in the glory of my hearty (an understatement) breakfast here at the hotel alone, I noticed something was quite amiss…

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I was quite surprised during a conversation between me and my good friend Crixz when she suddenly asked me: What is an RC? Well, I did mention how I felt about on of the many of my employer’s RCs.

Can you guess what is a RC?

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I’m quite excited to get back to the Corporate Life tomorrow after two solid weeks of sick leave. Yes you read it right. I was on sick leave for two weeks, a total of 10 working days (oh, plus another working day pa pala) because of pneumonia.

I learned a number of simple (these lessons I have learned when I was small but never took to heart) yet very, very, very important lessons the hard way…

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Reading blogs has already been a part of my daily grind since 2004. But sometimes, being busy gets in the way. Hahaha! I’m always out with no access to a computer so I don’t get to read my favorite blogs as often as I would want to. BUT with the new application called blog’m Blog’M, you can now read your favorite blogs right in the comfort of your car, office, and wherever!

So what’s so cool about blog’m Blog’M?

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I’m sure you’ve noticed the plethora of television commercials nowadays, especially if you’re tuned in to ABS CBN (which is because of their stellar programming performance lately). But did you know that there is a particular number of minutes allowed for commercials per hour?

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I mentioned in a previous post that an advertising decision has many layers which involve a handful of decision makers including creative and media and public relations and digital partners. But you must ultimately remember this, an advertising decision begins and ends with the client.

Let’s begin…

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Today is the reveal day of the so-called Mystery Shampoo in the Philippine Market. I say so-called mystery shampoo because it was no mystery to me. No I was not working on the project (I’m in another industry altogether). But there were so many obvious cues to give the brand away…

Do you think you guessed the mystery shampoo correctly?

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I remember a fellow blogger complaining how long it took for a big multi-national advertiser to make up their mind about a blog campaign. Well, I just said, that some simple decisions just ain’t that simple. We all wish it was but it isn’t. So how come it isn’t that simple? Here is an overview…

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Yes someone (or something as it has yet to be identified…at least publicly) is earning from blogger sales. I’ve heard about this in some of the get togethers with bloggers and have read it from here, here and here. Three’s the charm ba? Or strike three and you’re OUT!?! As in out of the closet na Can somebody confeeerm this please?

This is the story of the Blogger Bugaw retold with a sprinkle of learnings…

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I received a call from a friend of mine. I was taken aback. by her request. Because she asked me to post a customer complaint (her personal experience with one of the latest fashion brands that opened shop in the country) on any of my blogs.

Does my blog look like somewhere I would host customer complaints??? I think not! Malamang ano. Hehe.

Or do people think that blogs are the best places to post any customer complaints to get attention???

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